Pricing Too High: A Rocky Path for Sellers
Overpricing a home often sets off a chain reaction that undermines results. In today’s Colorado market, starting above what buyers perceive as fair can reduce your leverage and delay your sale significantly.
Risk 1: Fewer Showings and Slower Momentum
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Homes priced even just 5% above comparable listings typically receive far fewer showings within the first two weeks
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Reduced traffic sends a negative signal to buyers and agents
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Less interest in early days makes it harder to build urgency or demand
Risk 2: Days on Market Skyrocket
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Listings priced above market average typically stay on MLS for 30 to 45 days before any revision
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Once price adjustments occur, feedback may already be negative and momentum lost
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Homes priced properly from the start often sell within 10 to 14 days, thanks to early interest
Risk 3: Lower Net Proceeds Despite Higher List Price
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Properties that need mid-list reductions often concede 2% to 3%, compared to homes priced right
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If price reductions are required, it often results in lower offers and weakened buyer interest
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Ultimately sellers may net less revenue than if they started aligned to market value
Why These Risks Grow in Colorado Markets
Colorado buyers are informed and pricing-savvy. They compare active listings and recent sales closely. In tight market segments like school zones or commuter corridors, that comparison becomes vital. When price doesn’t align quickly, buyer skepticism grows and showings slow sharply.
How Corken + Company Keeps You in the Win Zone
We focus on:
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Data-driven pricing based on current neighborhood comps and pending activity
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Launch readiness so your home hits the market when traffic is highest and demand is strongest
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Proactive adjustments if buyer signals indicate misalignment
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Strategic marketing to highlight value and drive higher offer volume early
Pricing matters. A well-positioned listing attracts more showings, commands better terms, and reduces the risk of delay or price cuts. If you’re preparing to sell in Greater Metro Denver or surrounding Colorado communities, Corken + Company brings proven pricing strategy and expert timing to help you maximize returns. Visit www.corken.co or call 303‑858‑8003 when you’re ready to move forward.
